Sports properties have a centuries old method they use to recognize and reward their athlete communities, primarily through physical trophies, medals, and certificates. Their current solution is costly, and does not align with the needs of GenZ and the next generation of athletes that require a more digitally native way to bookmark their sports journeys. The Activelink solution gives much needed visibility to sports properties and their potential corporate sponsors by enabling them to issue digital badges that connect with each person in their community.
