We didn’t just run a campaign; we passed a massive stress test.
The Result: We raised $560,786 in 31 days from 235 backers.
The Rank: This places GROWL in the top 2% of Kickstarter campaigns ever.
The Commitment: The average pledge was $2,514, proving high-ticket willingness to pay.
We sold half a million dollars of a product that did not exist, had zero brand awareness, and carried a 9 month delivery wait with no product or refund guarantees. We proved not only interest, but deep market resonance.
A few quotes from our backers:
Lauren: “We are so excited for Growl! The whole family is looking forward to the different features available! My husband is looking forward to the boxing, I am looking forward to the strength and yoga, and our kids are looking forward to the games. This will allow us to have fitness as a top priority for the entire family!”
Scott: “I waited for Fit-XR to become real and to push it. I wanted to sweat, box, and learn for real, and without a headset on. I wanted Growl.”
Austin: “I’ve been in the fitness industry for 20+ years and I’ve seen and used nearly every type of commercial and home equipment. Growl is the most innovative and game-changing device I’ve seen in years, and I can’t wait to personally use this for my family and also recommend it to others!”
ATHLETECH: “Connected fitness startup GROWL has emerged from stealth mode, raising $4.75 million in seed funding for an exciting new product: a wall-mounted, AI-powered punching bag that projects a life-sized virtual coach into people’s living rooms.”
TECHCRUNCH: “GROWL is building the peloton of boxing.”
THE VERGE: “Unlike similar interactive trainers such as the Lululemon Mirror or Tonal, GROWL encourages physical interactivity with its screen that doubles as a punching bag you can actually hit.”
GAMESBEAT: “The Austin, Texas and Paris-based connected fitness startup emerged from stealth to tout its fitness coach product for the whole family. It focuses on being a personal, at-home boxing and fitness coach, [] offering an immersive, gamified and AI-enabled experience designed for the whole family.”
FAST COMPANY: “This AI-powered punching bag looks like the future of fitness. Growl uses sensors, cameras and AI to turn a boxing heavy bag into an augmented reality trainer.”
