Berry is an AI-powered plushie designed to support teens through one of the most emotionally volatile stages of life—not with lectures or generic affirmations, but with real, personalized, daily guidance. Teens talk to Berry for just five minutes each day about whatever’s on their mind: stress about a test, a fight with a friend, or a feeling they can’t name. In response, Berry speaks back with empathy and clarity, offering tailored advice that’s rooted in who they are and what they need right now. After each conversation, Berry texts a bite-sized action step—something simple but meaningful—and follows up to ensure follow-through. Over time, those micro-wins compound. Teens start feeling more seen, more in control, more emotionally equipped.
But Berry isn’t just a chatbot in plush form. It’s a complete system engineered for transformation—preventative, not reactive. Traditional therapy, while important, is expensive, stigmatized, and often inaccessible. Digital apps are clinical, text-heavy, or detached from teen reality. And while today’s mental health content might be viral, it often promotes a victim mindset rather than real growth. Berry meets teens exactly where they are—literally in their bedroom, as a plushie on the nightstand, inviting reflection just after brushing teeth. It’s low-friction, stigma-free, and emotionally safe. And it’s designed to build three essential life skills: Reflection (self-awareness and emotional understanding), Reframing (transforming negative thoughts into empowering beliefs), and Resilience (the capacity to recover and grow from challenges).