Baseline is pioneering the category of plastic-free athletic clothing: combining high-performance, truly sustainable materials, with aesthetics. We are creating athletic workout clothes that are made from natural materials that are cute, comfy, and don't harm my body, something that no one else is doing right now.
All of the major retailers in this space contain large amounts of plastic that I didn’t want entering into me. These tiny plastic particles don’t just stay in the fabric; they shed directly onto and into our skin. One of the most common ways microplastics enter our lives is through athletic clothing. Microplastics have been found in our lungs, blood, and even our brains. Microplastic accumulation in the human brain has doubled in the past eight years. 75% of people worldwide are worried about microplastics, and 77% of people have microplastics actively in their bloodstream.
